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Create adults dreams with a child mind

Our design studio, founded in 1989, was at first mainly dedicated to the world of children, with creations of hundreds of toys, care products, tableware, educational tools, furniture...

Designing for children requires a foolproof command of constraints such as safety standards, ergonomics.

Designing for kids has enabled us to maintain and increase our playfulness and desire, thus intensifying the emotion attractiveness of any design work.

Then we managed to transfer what we have learned working with children to brands which manufacture hi-fi speakers, luxury automobiles or perfumes. Quickly, our team has been creating projects for many renowned brands such as Maserati, Focal, Givenchy and Bentley Motors. We understood that an adult’s desire to own an object must be just as strong as that of a child dreaming of a certain toy.

Now, Pineau & Co, renowned signature, became a think tank which accompanies its customers with a true vision of brand strategy. Managed by Alain Pineau, our design team works world-wide in fields as varied as sport, television, fashion, automobiles and, of course, always children.

la courAlain Pineau

A Parisian studio working around the world

We are European, Parisian, and we grow our tradition of creation to serve customers worldwide.

With passion, creativity and listening, we work as craftsmen, caring for every detail. We love looking at the world around us, observing and exploring all the time.

With our creativity and design work we try to understand and make it better in an intelligent and harmonious development.

In short, we enjoy to accompany our customers to a sustainable success and happy users.

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It’s all about the Brand Story

A great product is essential, but it must also contribute to a global brand strategy that we define with our clients.

To do this, we extend our work to the Identity (logo, packaging, POS ...), Architecture (shop, displays, stands...) and also Communication Design (catalog, website, movies...). All that matters is to find the right codes for the best «story telling».

Someone once told us : « All of your projects seem to have been designed by differents studios ... » and that is exactly what we want : each client is unique and every project deserves a special code for a singular brand story.
Regardless if it’s a small or a major project, we have one methodology : to listen, investigate, develop and finalize for the best answer.
To achieve this goal we have improved some strong and effective methods assisted with our common sense.
In the end, as the French saying « the mind deliberates, and the heart concludes ».

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What are we able to do?

We are proud of what we have achieved over 20 years, but how to choose among so many projects to explain what we can do ?

To create a beautiful tricycle which will introduce the joy of freedom to a child, or to draw a speaker that will delight music lovers ? Staging the launch of a car which is the masterpiece of the best European specialists,

or imagine 26 episodes of a TV serie to help small children discover the world, and in the same time, books and more than 70 toys of these episodes?

Finally, all that matters for us is the achievement of our shared dreams, you will find some examples on the web site.


© Agence Pineau & Co - 79 rue du temple 75003 Paris - +33 (0)1 42 77 04 25 -

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